Product details:What It Is:A shampoo with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It Does:Virtue Curl Shampoo protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to brea Virtue Curl Shampoo 8 oz.